Marketing Manager (s)
Vilnius
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Strategic Media Buyer
2500-4000 €/mon.
gross
CVbankas.lt calculator data.
Full-time
Vilnius
- UAB „Finansiškai raštingi“
About us
UAB “Finansiškai Raštingi” is an innovative and rapidly growing educational company with a mission to help ordinary people take control of their financial future. In Lithuania, Poland and the USA, we are changing financial uncertainty into confidence, helping clients grow their wealth through investment education and insurance products (IUL, stocks, cryptocurrencies, ETFs).
We are not a slow, bureaucratic corporation. We are a results-driven scale-up business, whose growth engine revolves around Meta / Google ads, lead magnets and paid webinars. We are currently looking for not just an employee, but a developer who will help our products reach even wider audiences.
We are not a slow, bureaucratic corporation. We are a results-driven scale-up business, whose growth engine revolves around Meta / Google ads, lead magnets and paid webinars. We are currently looking for not just an employee, but a developer who will help our products reach even wider audiences.
Your career path
We are looking for a high-caliber player who will start as a Senior Creative Strategist / Media Buyer, with a clear 6-month plan to become a Team Lead and then a Creative Director.
We will not micromanage you. You will have complete freedom to manage your projects, budgets and make decisions. If you deliver results, you will have the opportunity to build a team around you and become part of the company's success.
We will not micromanage you. You will have complete freedom to manage your projects, budgets and make decisions. If you deliver results, you will have the opportunity to build a team around you and become part of the company's success.
Nature of work
You will be the architect of our customer acquisition engine. You will not just “run ads” or “make visuals” – you will transform business goals (e.g. “need 900 SQL next month”) into a comprehensive creative and media buying strategy. Your daily life will revolve around the intersection of human psychology, analytics, financial compliance and hard data.
Main responsibilities:
Campaign Management and Budgets: You will plan, create and manage digital advertising campaigns (Meta Ads, Google Ads, YouTube, TikTok). You will effectively allocate budgets, focusing on the highest ROAS and decreasing CPL.
High-Volume Creative Testing: You will manage the production and testing of 40–100+ different advertising visuals and texts (assets) every month, adapting psychological hooks for the US and European markets.
Funnel Optimization: You will ensure that the advertising fits perfectly with the landing page. You will generate traffic to VSL (Video Sales Letters) and webinar funnels.
Focus on quality (SQL): You optimize not just for leads, but for sales (Sales Qualified Leads). You know how to attract a qualified audience.
Analytics and tracking: You will analyze results (Google Analytics 4, Ads platform metrics), monitor conversion tracking (Pixel, Tag Manager) and perform continuous A/B testing.
Collaboration: You will work directly with the sales team (listening to customer calls and creating new advertising angles based on their pain points/desires), designers and programmers.
Main responsibilities:
Campaign Management and Budgets: You will plan, create and manage digital advertising campaigns (Meta Ads, Google Ads, YouTube, TikTok). You will effectively allocate budgets, focusing on the highest ROAS and decreasing CPL.
High-Volume Creative Testing: You will manage the production and testing of 40–100+ different advertising visuals and texts (assets) every month, adapting psychological hooks for the US and European markets.
Funnel Optimization: You will ensure that the advertising fits perfectly with the landing page. You will generate traffic to VSL (Video Sales Letters) and webinar funnels.
Focus on quality (SQL): You optimize not just for leads, but for sales (Sales Qualified Leads). You know how to attract a qualified audience.
Analytics and tracking: You will analyze results (Google Analytics 4, Ads platform metrics), monitor conversion tracking (Pixel, Tag Manager) and perform continuous A/B testing.
Collaboration: You will work directly with the sales team (listening to customer calls and creating new advertising angles based on their pain points/desires), designers and programmers.
Your KPI (What you will need to achieve)
Testing Speed: 20-30 new ads launched weekly.
Efficiency: Reduced CPL (Cost Per Lead) by 20% per month while maintaining high ROAS.
Lead Quality: Maintained 15-40%+ Lead-to-SQL conversion rate.
Efficiency: Reduced CPL (Cost Per Lead) by 20% per month while maintaining high ROAS.
Lead Quality: Maintained 15-40%+ Lead-to-SQL conversion rate.
Employee requirements
Required:
Experience: At least 2-4 years of experience with Media Buying (Meta Ads / Google Ads) and Creative Strategy.
Scale: Experience managing large budgets and testing a large number of advertising options (100+ assets/month).
Funnels IQ: Deep understanding of VSL, webinar funnels and ad matching with Landing Page (especially in the digital / educational product niche).
Analytics and tools: GA4, advertising platform metrics, Pixel/GTM knowledge. Work with Notion, Google Workspace.
Cultural adaptation: Experience in localizing campaigns for different markets (USA and Europe).
Languages: Excellent knowledge of Lithuanian and English (Polish is a big advantage).
Bonuses for the "perfect candidate":
Experience in financial services or high-ticket lead generation niche.
The ability to explain why a particular advertising hook works based on behavioral psychology, not just “best practices.”
Your DNA:
Independent / Fast: You make quick decisions with 70% information. You don’t need a manager to approve your every move.
Risk-taker: You’re not afraid to break the norm and test unconventional solutions.
Experience: At least 2-4 years of experience with Media Buying (Meta Ads / Google Ads) and Creative Strategy.
Scale: Experience managing large budgets and testing a large number of advertising options (100+ assets/month).
Funnels IQ: Deep understanding of VSL, webinar funnels and ad matching with Landing Page (especially in the digital / educational product niche).
Analytics and tools: GA4, advertising platform metrics, Pixel/GTM knowledge. Work with Notion, Google Workspace.
Cultural adaptation: Experience in localizing campaigns for different markets (USA and Europe).
Languages: Excellent knowledge of Lithuanian and English (Polish is a big advantage).
Bonuses for the "perfect candidate":
Experience in financial services or high-ticket lead generation niche.
The ability to explain why a particular advertising hook works based on behavioral psychology, not just “best practices.”
Your DNA:
Independent / Fast: You make quick decisions with 70% information. You don’t need a manager to approve your every move.
Risk-taker: You’re not afraid to break the norm and test unconventional solutions.
The company offers
Meaningful work: You are creating a product that really changes people's financial habits and lives.
Flexibility: Hybrid work model – 4 days from a modern office in Vilnius, 1 day from home.
Resources: All the necessary tools and budgets to test your craziest ideas.
No bureaucracy: Direct work with the company's manager and lightning-fast decision-making.
Salary: Market-compliant base salary and motivating bonuses, directly dependent on the results you generate.
Flexibility: Hybrid work model – 4 days from a modern office in Vilnius, 1 day from home.
Resources: All the necessary tools and budgets to test your craziest ideas.
No bureaucracy: Direct work with the company's manager and lightning-fast decision-making.
Salary: Market-compliant base salary and motivating bonuses, directly dependent on the results you generate.
The company offers
Work life balance
Flexible work hours Remote work possibilityOffice
Free snacksTransport
Free parkingSalary
2500-4000
€/mon.
gross
We are flexible and open to negotiations - the final salary will depend on your experience and competencies.
We are flexible and open to negotiations - the final salary will depend on your experience and competencies.
Work place
UAB „Finansiškai raštingi“
UAB "Finansiškai Raštingi" is a company that helps people make smart financial decisions and educates about personal finance management. We are part of an international group of companies operating in Lithuania, Poland, and the USA. Our team educates on money management, saving, and financial planning.