Marketing Automation Manager

• Design, Implement, and Optimize Email Marketing Journeys: Develop and refine targeted email marketing journeys for World Courier and ICS prospects, leads, and customers based on their specific needs, interests, and interactions with World Courier's various service lines.
  

Email Strategy Leadership: Advise regional marketing teams on best email practices and innovative tactics. Lead the creation and scheduling of global World Courier emails, including monthly newsletters.

• Lead Management Oversight: Drive processes related to lead identification, qualification, nurturing, scoring and handoff to sales teams in order to maximize conversion rates.
  
• Landing Pages & Forms Design: Conceptualize and work with design partners to create high-converting landing pages and forms that capture customer information effectively while adhering to best practices.
  
• Data Strategy & Compliance: Supervise data segmentation tasks ensuring accurate targeting while maintaining compliance with local and global data privacy regulations.
  
• Test-and-Learn Strategy Ownership: Spearhead a robust test-and-learn approach in marketing automation by leveraging A/B testing and multivariate testing methods - reporting insights back to senior stakeholders regularly.
  
• Documentation & Process Improvement: Document processes accurately for future reference while continuously looking for ways to optimize these procedures.

We offer a competitive annual bonus, life insurance from Day 1, a best-in-class health insurance package, and up to 6 fully paid benefit days a year. As a Cencora employee, you have the benefit of our referral bonus scheme, our boundless learning opportunities and our global Employee Assistance Program. We have a wonderful office location in Quadrum, equipped with everything you need for a small break at work and fresh snacks at all times. Become part of our purpose-driven, multicultural team now and help us create healthier futures.

4245-6065 €/mon. gross