Account Growth Executive for Marketing Agency

Leapsly | SEO & Digital Marketing Agency

About the Role
We're looking for an ambitious, commercially driven Account Growth Executive who combines strong marketing knowledge with business development, client relationship management, and organizational skills.

You'll need to understand digital marketing, particularly SEO, identify growth opportunities for potential clients, and confidently explain how our services can help businesses achieve their goals.

You'll own the process from identifying opportunities and preparing proposals to closing deals, assembling project teams, and ensuring successful client onboarding.

Key Responsibilities

1. Business Development & Client Acquisition

• Identify and proactively approach potential clients.
  
• Manage inbound inquiries, client communication, and follow-ups.
  
• Conduct discovery calls to understand business needs, challenges, and growth objectives.
  
• Develop relationships with prospects and existing clients.
  
• Manage the sales pipeline and convert opportunities into signed contracts.
  

2. Marketing Strategy, Audits & Proposals

• Analyze prospective clients' websites, SEO performance, competitors, and marketing activities.
  
• Conduct preliminary SEO and digital marketing audits to identify growth opportunities.
  
• Translate audit findings into actionable marketing recommendations.
  
• Prepare tailored proposals, project scopes, budgets, and presentations.
  
• Explain marketing strategies and technical concepts in simple, convincing business language.
  
• Present proposals, handle objections, and negotiate commercial terms.
  

3. Contract Management & Client Onboarding

• Coordinate contract preparation, negotiation, and signing.
  
• Ensure project expectations, deliverables, budgets, and timelines are clearly defined.
  
• Manage communication throughout the onboarding process.
  
• Ensure a smooth transition from signed agreement to project execution.
  

4. Team Building & Resource Management

• Identify the skills and resources required for each new project.
  
• Assemble project teams using internal employees, freelancers, and external partners.
  
• Allocate resources based on project requirements, budgets, and availability.
  
• Identify staffing gaps and prepare job advertisements when necessary.
  
• Participate in selecting and onboarding additional specialists.
  
• Coordinate internal resources to ensure projects are properly staffed.
  
• Monitor resource utilization and project profitability.
  

5. Account Growth & Client Relationships

• Maintain strong relationships with existing clients.
  
• Identify upselling, cross-selling, and account expansion opportunities.
  
• Ensure client expectations are aligned with the agency's capabilities.
  
• Coordinate with project teams to address client needs and challenges.
  
• Support long-term client retention and account growth.
  

What Success Looks Like

• Consistent generation of qualified business opportunities.
  
• Strong conversion of prospects into paying clients.
  
• High-quality audits and proposals that demonstrate clear business value.
  
• Smooth contract negotiations and client onboarding.
  
• Efficient team assembly and resource allocation.
  
• Profitable projects with appropriate staffing.
  
• Growth and retention of existing client accounts.

• Strong practical understanding of SEO, including technical SEO, content strategy, keyword research, and link building.
  
• Broad knowledge of digital marketing and organic growth strategies.
  
• Experience in business development, marketing consulting, account management, or agency operations.
  
• Ability to conduct SEO audits and identify meaningful business opportunities.
  
• Strong analytical and strategic thinking.
  
• Excellent communication, presentation, persuasion, and negotiation skills.
  
• Ability to simplify complex marketing concepts for business decision-makers.
  
• Commercial mindset with an understanding of project budgets, pricing, and profitability.
  
• Strong organizational skills and ability to coordinate multiple projects and stakeholders.
  
• Independent, proactive, resourceful, and results-oriented personality.
  

The Ideal Candidate
We're looking for someone who thinks like a marketer, communicates like a consultant, sells like a business developer, and organizes like an agency manager.

Someone who can look at a business, quickly recognize its marketing opportunities, convince decision-makers of their value, and assemble the right team to make them happen.

1500-4500 €/mon. gross

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