Franchise Marketing Manager
2420-3025 €/mon.
net
Full-time
Kaunas
- UAB „Kosmelita“
Description:
Kosmelita Group is expanding its portfolio of international and franchise brands, therefore we are looking for an experienced Franchise Marketing Manager who would be responsible for the marketing of The Body Shop, KIKO Milano, Holland & Barrett and EUROKOS in foreign markets.
The purpose of this position is to ensure that the marketing activities of each brand and market are consistent, meet the requirements of the franchisors, the needs of the local market and help achieve sales and profitability goals.
Main responsibilities:
The purpose of this position is to ensure that the marketing activities of each brand and market are consistent, meet the requirements of the franchisors, the needs of the local market and help achieve sales and profitability goals.
Main responsibilities:
- Prepare and implement annual marketing plans for franchise brands and foreign markets.
- Plan, allocate and control marketing budgets, assess the effectiveness of their use.
- Localize international brand campaigns, adapting them to different markets and consumer audiences.
- Ensure compliance with the franchisors' communication, visual identity and brand standards.
- Plan campaigns for the opening of new stores, new markets and the introduction of new products.
- Manage all communication of franchise brands: digital advertising, social networks, point-of-sale advertising, PR, influencer projects, events and other marketing tools.
- Collaborate with remote company departments, local marketing teams, franchise partners and brand representatives abroad.
- Select, coordinate and evaluate creative, media, digital marketing, PR and other agencies and suppliers in different markets.
- Coordinate with franchisors on marketing calendars, campaigns, communication materials and co-financing opportunities.
- Set KPIs for campaigns, analyze results, sales data and return on marketing investments.
- Monitor competitor actions, consumer behavior and trends in different markets.
- Provide management with insights, recommendations, action plans and periodic performance reports.
- Work closely with sales, retail, e-commerce, purchasing, finance and design teams.
- Coordinate the activities of the Franchise Marketing Project Manager and other employees contributing to the projects.
- Ensure that marketing projects are implemented on time, in accordance with approved budgets and quality requirements.
What do we expect from you:
- At least 5 years of experience in marketing, of which at least 2 years in leading marketing projects, brands or teams.
- Experience in marketing in retail, beauty, fashion, FMCG or international brands.
- Ability to independently develop marketing strategies, annual plans and manage budgets for multiple brands.
- Experience working with international partners, franchises or multiple foreign markets.
- Good knowledge of digital marketing, media planning, brand communication and trade marketing.
- Ability to analyze campaign, sales and market data and translate them into concrete solutions.
- Excellent project management, negotiation, collaboration and prioritization skills.
- Ability to manage several different brands and markets simultaneously.
- Good knowledge of Lithuanian and English. Knowledge of Finnish would be an advantage.
- Willingness to travel periodically.
- Higher education in marketing, communications, business management or a related field.
We offer:
- A strategic and responsible position in a rapidly growing group of companies.
- The opportunity to work with international brands and participate in entering new markets.
- Real influence on the marketing strategy and business results of franchise brands.
- A professional team and the opportunity to initiate and implement your own ideas.
- Free coffee and lunch in the office.
- Additional benefits that are provided only to our employees.
Salary
2420-3025
€/mon.
net
Salary depends on the candidate’s experience and competencies.
Salary depends on the candidate’s experience and competencies.
UAB „Kosmelita“
Kosmelita has established itself as one of the largest importers and retailers of cosmetics and perfumery in Lithuania. Founded in 1993, the company has accumulated extensive experience and expertise in this field. Kosmelita's drive for improvement and innovation has fueled growth, making our products reliable and widely available.
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