Head of SEO & AI Search (E-commerce Marketplace)
5500-6500 €/mon.
gross
CVbankas.lt calculator data.
Full-time
Vilnius
- UAB „Pigu“
About the role
We are the leading ecommerce marketplace in Lithuania, Latvia, Estonia and Finland. Organic search is one of our largest revenue channels, and the way people search is changing faster than at any time in the last twenty years. We are looking for a Head of SEO & AI Search who will own organic growth in all four markets and make our catalogue the first choice of both search engines and AI assistants.
This is a leadership role with a clear commercial mandate. You will lead an in-house SEO team and external partners, set the strategy, win priority on the product roadmap and be measured on revenue, not rankings.
This is a leadership role with a clear commercial mandate. You will lead an in-house SEO team and external partners, set the strategy, win priority on the product roadmap and be measured on revenue, not rankings.
What you will be accountable for
- Incremental growth of non-brand organic GMV in four markets.
- Organic share of total sessions, protected and grown in a search landscape reshaped by AI Overviews and AI assistants.
- GMV per organic session: bringing visitors who buy, not only sessions.
What you will do
- Define and deliver the SEO and AI search strategy, roadmap, forecast and budget for the four countries.
- Lead, coach and grow the international SEO team (technical, on-site, content, off-site), and manage agencies and freelancers on outcomes.
- Own technical SEO direction for a very large catalogue: site architecture, category and filter pages, internal linking, crawl budget, indexation, rendering, Core Web Vitals and international setup.
- Build our GEO/AEO practice: measure and grow the visibility and citations of our marketplaces and products in Google AI Overviews, ChatGPT and other AI assistants.
- Scale content with AI: category and product content, attributes, metadata and internal links, with quality control and measurable impact.
- Automate the team's own work with AI tools and agents, so specialists spend their time on decisions.
- Prioritise categories and opportunities by revenue potential together with Commercial, Category Management and Marketing.
- Write business cases and requirements, and work with Product and IT to deliver them in the roadmap.
- Improve landing-page quality and conversion of organic traffic with Product, UX and Analytics teams.
- Run SEO experiments, measure incrementality and report results and forecasts to top management.
- Lead off-site strategy: digital PR, link acquisition, brand mentions and reputation in search results.
What we expect
- 5+ years of SEO experience, including 2+ years leading an SEO team.
- A track record on a large ecommerce site or marketplace (1M+ URLs) with proven, measured non-brand organic revenue growth.
- Strong technical SEO: you understand how search engines crawl, render and index complex architectures, and you can challenge both developers and technical specialists.
- International SEO experience across several countries and languages.
- Hands-on GEO/AEO experience: you have measured and improved visibility in AI search, and can show how.
- Solid knowledge of how LLM-based search retrieves, grounds and cites content, of AI crawlers, and of structured data and product feeds (Schema.org, Merchant Center).
- Experience building AI-assisted content and SEO workflows at scale with quality control.
- Commercial and analytical mindset: forecasting, budgeting, ROI, GA4, Search Console, BI tools; SQL or BigQuery is an advantage.
- Experience running SEO tests and working in sprints with Product and IT.
- Ability to present clearly to top management and to turn strategy into tasks for the team.
- Experience in Baltic, Nordic or other small-language search markets.
- Fluent in English and Lithuanian.
It is a plus if you have
- Scripting skills and experience with LLM APIs or agents.
- Experience with agentic commerce and feeds for AI shopping assistants.
- A background in CRO, on-site search or digital PR.
What we offer
- Base salary of 5 500–6 500 € gross per month.
- A generous quarterly bonus, tied to the three clear goals of the role: non-brand organic GMV growth, organic share of sessions and GMV per organic session.
- Full ownership of a major revenue channel in four countries, with a direct line to top management.
- A team, a budget and development resources to deliver your strategy.
- A company that is standardising on AI tools across all functions, and expects you to be among its most advanced users.
- Scale that few employers in the region can offer: millions of products, thousands of sellers, four languages.
- Work from our Vilnius office, group discounts and international events.
How to apply
Send your CV and, in a few lines, the organic growth result you are most proud of: the starting point, what you did and the measured outcome.
By replying to a career announcement and sending your resume and / or cover letter, you trust UAB "Pigu" your personal data. You can find information about what personal data of candidates for vacancies we collect and process, for what purposes we use them, how long we store them, as well as other information related to the processing of personal data of candidates for vacancies at: phhgroup.eu.
By replying to a career announcement and sending your resume and / or cover letter, you trust UAB "Pigu" your personal data. You can find information about what personal data of candidates for vacancies we collect and process, for what purposes we use them, how long we store them, as well as other information related to the processing of personal data of candidates for vacancies at: phhgroup.eu.
Salary
5500-6500
€/mon.
gross
Work place
UAB „Pigu“
„PHH Group“ | „Pigu Hobby Hall Group“ – pirmaujanti e. prekybos platforma, jungianti Marketplace‘ą, elektronines ir fizines parduotuves Lietuvoje, Latvijoje, Estijoje ir Suomijoje. Įmonės tikslas – būti pirmuoju pirkėjų pasirinkimu apsipirkimui internetu ir geriausiu partneriu e. komercijos verslui. „PHH Group“ Marketplace‘as veikia vietiniais pavadinimais: Lietuvoje – Pigu.lt/marketplace, Latvijoje – 220.lv/marketplace, Estijoje – kaup24.ee/marketplace, Suomijoje – HobbyHall.fi.
See all ads of this company (8)
UAB „Pigu“ information
3397 €
Avg. salary gross
(57% higher than LT average)
425
Number of employees
50-100 mln. €
Revenue 2026 y.
Distribution of employees by salary (before taxes):
25% earn up to
1660 €
25% earn
1660-2481 €
25% earn
2481-4117 €
25% earn more than
4117 €