COMMERCE AND MARKETING MANAGER FOR LITHUANIA

The group of aesthetic medicine and laser dermatology clinics is looking for a Head of Commerce and Marketing who would be responsible for the implementation of marketing, sales growth and commercial results in the Lithuanian market.

This position covers the entire customer journey - from awareness and customer acquisition to registration, paid procedures, repeat visits and long-term customer value enhancement.

The position reports directly to the Marketing Manager of the ERA ESTHETIC group. Together with the Marketing Manager of the group, the general marketing direction, standards and priorities are set, and the Head of Commerce and Marketing is responsible for their implementation in Lithuania and the growth of turnover and profitability in Lithuania.

We are looking for not only a marketing communication specialist, but an experienced manager who is able to turn marketing actions into registrations, sales and real income.

Main responsibilities

• Together with the Marketing Manager of the group, prepare commercial and marketing plans for the Lithuanian market and ensure their implementation.
• Take responsibility for the growth of turnover and profitability of Lithuanian clinics.
• Plan and manage the Lithuanian marketing budget, channels, campaigns, the work of agencies and other partners.
• Assess the return on marketing investments and promptly reallocate the budget to the most effective channels and offers.
• Manage the entire sales chain: from advertising inquiry to registration, patient arrival, paid procedure and repeat visit.
• Identify areas where customers and income are lost, and independently initiate and implement specific solutions.
• Develop a portfolio of services and procedures, create packages, programs, seasonal offers and pricing solutions.
• Increase the value of existing customers by creating combinations of procedures, additional service offers, repeat visits, CRM and loyalty solutions.
• Increase the occupancy of specialist and procedure calendars, reduce the number of no-shows, cancellations and incomplete registrations.
• Refine the clinic's strengths and turn them into a clear market distinction for the client, directly contributing to sales.
• Coordinate the implementation of Lithuanian marketing actions and ensure smooth cooperation between marketing, reception, telemarketing, clinic managers and doctors.
• Regularly present results to the group marketing manager and company management, substantiating the proposed solutions with data.
• Constantly analyze market demand, competitor pricing and offers and manage the ratio of price, sales volume and margin: initiate pricing tests, short-term and long-term offers, packages, prepayment and other commercial mechanisms and assess their impact on revenue and profitability.

Key performance indicators

• Growth in turnover and profitability.
• Return on marketing investment, ROAS and ROI.
• Customer acquisition cost - CAC and CPA.
• Conversion of inquiries into registrations, visits and paid procedures.
• Average customer spend.
• Repeat visits and customer retention rates.
• Long-term customer value – LTV.
• Specialist calendar occupancy.
• Reduction in no-shows and cancellations.

• At least 7-10 years of experience in marketing, commerce, sales or business development.
• Experience in a leadership position and managing the work of teams, agencies or external partners.
• Proven experience in managing not only marketing communications, but also customer acquisition, sales conversions, budget and revenue.
• Experience in aesthetic medicine, medical services, health, beauty or other premium services sector is a great advantage.
• Strong commercial and financial awareness.
• Ability to analyze marketing and sales data and make decisions based on financial returns.
• Ability to independently notice inefficiencies and areas where revenue is lost, initiate solutions and implement them to a measurable result.
• Orientation to the growth of turnover, profitability and long-term customer value.
• Ability to work with CRM, analytics and AI tools.
• Initiative, responsibility and the ability to go beyond delegation of tasks.

Along with your CV, you must submit
A cover letter and your most significant professional achievements, clearly indicating:

• the situation and business context;
• your personal contribution;
• actions taken;
• the achieved result in numbers or percentages.

We also ask that you provide:
1. At least one specific example where you identified where the company is losing customers or revenue, took specific actions and achieved a result based on numbers.
2. One example of optimizing a marketing campaign, channel or budget, indicating the investment, the decisions you made and the result achieved: sales, ROI, ROAS, CAC, conversion rate or other important indicators.

Applications without clearly stated and numerically based achievements will not be considered.

4500-6000 €/mon. gross
Additional bonuses linked to growth in turnover, profitability and marketing efficiency KPIs.

M. Valančiaus 7-57, Vilnius Calculate your travel time to work