Marketing Activation Manager
4000-5000 €/mon.
gross
CVbankas.lt calculator data.
Full-time
Vilnius
- UAB „People Link“
Paulig believes that every meal, cup of coffee and moment should be full of flavour, and that bold ideas can make the world tastier and more sustainable. With a portfolio of iconic brands, the company creates significant impact and meaningful careers. In 2025, Paulig’s sales reached approximately 1.39 billion euros. The company was founded 150 years ago and is 100% owned by the Paulig family. It employs 2,700 people in 13 countries, united by a common goal – “For a life full of flavour”.
We are currently looking for a Marketing Activation Manager to adapt the international strategy to Lithuanian consumers and clients and create campaigns that grow the visibility and sales of Paulig Coffee.
We are currently looking for a Marketing Activation Manager to adapt the international strategy to Lithuanian consumers and clients and create campaigns that grow the visibility and sales of Paulig Coffee.
YOUR RESPONSIBILITIES:
- Marketing Planning and Adaptation: Develop and implement Paulig Coffee's marketing plan for Lithuania, based on brand strategy and business objectives, and adapt international campaigns to local consumers and trade partners.
- Campaign and Activation Implementation: Plan and coordinate new product launches, marketing campaigns and activations in both retail and B2B (OOH) channels.
- 360° Campaigns: Coordinate media plans and activations at points of sale to ensure the brand message is consistent across all channels.
- Collaboration: Work closely with the commercial and brand management teams and contribute to the work of the international team with knowledge and insights in their area of responsibility.
- Budget and Results Management: Control the marketing budget, monitor campaign KPIs, assess return on investment (ROMI) and initiate efficiency improvement actions.
WE OFFER YOU:
- Salary from 4,000 to 5,000 € gross per month (depending on experience and competencies) + annual bonus.
- Freedom to create – you will independently plan and implement local campaigns and see the results of your work.
- Work in an international company with 150 years of tradition and support from a strong regional team.
- Hybrid work model – 2 days a week can be worked remotely; office in Vilnius.
- Additional health insurance with sports compensation and psychological support service (5 consultations per year).
- Additional days off for important life events and 5 additional paid vacation days after 3 years of work.
WHAT WE EXPECT FROM YOU:
- 3–7 years of experience in marketing in the FMCG sector.
- Experience in activations, trade marketing or campaign implementation in retail chains and HoReCa channels.
- Excellent oral and written knowledge of Lithuanian and English.
- Ability to collaborate with different international teams and coordinate external agencies.
- Business thinking and analytical skills – you base decisions on data, you know the behavior of consumers and buyers.
- Initiative, curiosity and result orientation – you generate ideas yourself and implement them.
- Higher education (in business management or a related field).
APPLICATION:
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Our privacy policy: www.peoplelink.lt/privatumo-politika/
Our privacy policy: www.peoplelink.lt/privatumo-politika/
Salary
4000-5000
€/mon.
gross
+ annual bonus
+ annual bonus
UAB „People Link“
We are experts in personnel selection, executive search, human resource solutions, candidate and employee assessment and organizational surveys.
Our activities are based on the highest level of professionalism, application of best practices and constant innovation.
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