Marketing Project Manager

UAB "Druskininkų Rasa" is one of the leading producers of natural mineral and drinking water in Lithuania, developing the well-recognized brand "Rasa" and actively growing in the FMCG market.
The company was founded in 1999 and is one of the largest water extraction and bottling companies in Lithuania and one of the largest private producers of water products in the Baltic States. "Druskininkų Rasa" is certified by the international BRC quality standard, ensuring the highest product quality and safety requirements.
The company manages well-known brands: ETNO, Rasa LIGHT, Rasa ACTIVELIFE, Rasa KIDS.

We are currently strengthening our marketing team and are inviting a Marketing Project Manager to join us, who would actively contribute to the further growth of the brand, the formation of marketing strategies and their implementation in a dynamic FMCG environment.

Strategic planning and implementation:

• Develop and implement marketing plans for the Rasa brand, form positioning and manage the marketing budget
• Develop and implement an annual brand promotion plan, analyze campaign results
• Develop a range of private labels, taking into account market dynamics and consumer needs

Campaign and partnership management:

• Plan and implement sales promotion campaigns
• Implement brand image campaigns
• Organize partnerships in sports events, festivals and other projects
• Cooperate with opinion leaders, event organizers and partners

Digital marketing:

• Create and coordinate engaging content on social media channels (Instagram, TikTok, Facebook, LinkedIn)
• Apply modern marketing tools and digital channels, focusing on increasing brand awareness and sales
• Plan and implement the introduction of new products into market

Analysis and optimization:

• Analyze the results of marketing actions, provide data-driven insights and recommendations
• Manage information flows and ensure effective project management

Education and Experience

• Higher university degree (marketing, communication or similar field)
• At least 5 years of experience in digital marketing, social media or sales
• Experience in strengthening brands, introducing new products to the market and managing budgets and projects

Skills and Competencies

• Experience using artificial intelligence (AI) visual creation tools and the ability to apply them in practice
• Ability to independently plan work, manage marketing projects and make decisions
• Analytical thinking and ability to work with data
• Creativity, responsibility and a team approach
• Good knowledge of English (written and spoken)

From 2000 €/mon. net