Marketing Specialist (E-commerce | Performance | Data Analytics)

We are Save24 – an ambitious and rapidly growing e-commerce company, trading cosmetics and perfumes in Lithuania, Latvia and Estonia.

Over the past few years, we have significantly strengthened our position in the Baltic countries, but our ambitions do not end there – we see great potential for growth in international markets.

As the business grows, the responsibility of the marketing team also grows. Therefore, we are looking for someone who would look at marketing not only as a means of launching advertisements, but also as a data-driven tool for business growth.

We are looking for an analytical marketing specialist who can independently manage the main marketing channels, but most importantly, understand what is happening in our e-commerce and why.

It is not only important to us how many sales the advertisement generated.
We want someone who can answer the following questions from the data:

• What products are currently growing the fastest?
• What manufacturers / brands are becoming increasingly popular?
• Which categories generate the most growth?
• When and in which categories does seasonality begin?
• Which products are worth promoting more actively?
• Where does the invested marketing budget generate the highest return?
• Why did sales grow or fall?
• Where do we see new growth opportunities?

Therefore, in this position, we are not looking for a creative person, but an analytical, numbers-loving marketer who is able to notice trends, make hypotheses, test them and turn them into concrete actions.

Performance marketing.

• You will create, manage and optimize Google Ads and Meta Ads campaigns;
• You will analyze campaign results and look for ways to increase their effectiveness;
• You will evaluate not only ROAS, but also the impact of campaigns on sales, profitability and overall business results;
• You will contribute to marketing budget planning and allocation.
• E-commerce and sales data analysis

This will be one of the most important parts of this position.

• You will analyze sales by products, categories, manufacturers and periods;

You will look for the fastest growing products and categories;

• You will analyze which products are becoming popular and how their sales trends are changing;
• You will analyze the growth and changes of manufacturers / brands;
• You will monitor and evaluate seasonality;
• You will compare different periods and look for the reasons for sales changes;
• You will analyze the impact of marketing actions on sales;
• I will generate insights and recommendations from the data on what we should do next.

It is important for us that you do not just say:

“Sales increased by 15% this month.”
We want you to be able to answer:
“Why did they increase, what generated the growth and what can we apply from it in the future?”

SEO and GEO (we will provide an opportunity to learn)

• You will contribute to the growth of our organic visibility;
• I will analyze the SEO potential of categories and products;
• I will identify new opportunities for organic traffic;
• You will be interested in GEO (Generative Engine Optimization) and look for ways to better present our content and products to next-generation search and AI systems;
• You will monitor and analyze the results.

Newsletters and CRM

• I will plan and send newsletters;
• I will analyze their results;
• I will test different content, offers and audiences;
• You will look for ways to increase sales from your existing customer base.

Marketing Planning

• You will contribute to the planning of promotions, campaigns and other marketing initiatives;
• You will propose ideas yourself, based not only on intuition, but also on data;
• You will independently plan work and monitor its results;
• You will collaborate with other team members and external partners.

• Have at least several years of practical experience with Google Ads and Meta Ads;
• Have worked with significant advertising budgets;
• Have experience in e-commerce and have a good understanding of the principles and indicators of e-commerce;
• Love working with data, numbers and Excel / Google Sheets;
• Be able not only to see numbers, but also to understand what they mean for the business;
• Know how to compare different periods, look for trends and notice deviations;
• Have worked with significant advertising budgets;
• Be able to make hypotheses and test them with data;
• Are independent and not afraid to make decisions yourself;
• Are meticulous and attentive to details;
• Be able to translate your analysis into specific actions;
• Are familiar with sending newsletters and analyzing results;
• Have at least a basic understanding of SEO;
• Interested in new marketing directions, including GEO.

WHAT KIND OF PERSON ARE WE LOOKING FOR?

In this position, it is less important to us whether you are the person who can come up with the most beautiful advertising text or campaign visual.
It is more important to us that when you see the numbers, you want to understand what is behind them.
If you are interested in analyzing:
"Why did sales of this product increase by 47% this month?"
and looking for the answer in the data - it is likely that we will be interested in getting to know you.

3500-6000 €/mon. gross
The salary consists of a base salary and bonuses.

Šaltalankių gatvė 47, Liepynai, Marijampolės sav. Calculate your travel time to work