Marketing Manager

We are looking for a Marketing Manager who will be responsible for the company's marketing direction in all Baltic countries - Lithuania, Latvia and Estonia.

In this position, you will form and implement a marketing strategy for the company and its managed brands in the Baltic States, ensure the positioning of the company and its brands in the Baltic States, conduct market research, coordinate external and internal communication, product launch and sales promotion campaigns.
We are looking for someone who is able to see not only individual campaigns, but also the big picture - understand the needs of different Baltic markets and consumers and turn marketing decisions into real value for the business.

This is a position for someone who wants to not only coordinate marketing activities, but also actively shape their direction, initiate changes and, together with sales teams, contribute to business growth in the Baltic States.

• You will form and implement the company's marketing strategy in Lithuania, Latvia and Estonia, taking into account the specifics of each market.
• Coordinate marketing activities in the Baltic States and ensure consistent positioning of the company and its managed brands.
• Analyze the Lithuanian, Latvian and Estonian markets, consumer needs, customer segments and competitor actions and, based on the data, provide proposals to the direct manager to improve marketing activities and sales results.
• Plan and implement product launch and sales promotion campaigns in different Baltic markets.
• Take care of the positioning and image of the company and its managed brands.
• Plan and coordinate external and internal communication, public relations and other image strengthening activities. Contribute to Employee Branding projects.
• Oversee and coordinate the company's communication on websites, social networks and other digital channels, initiate content creation.
• Evaluate the effectiveness and reach of digital channels and initiate solutions to improve results.
• You will plan and manage the marketing budget for the Baltic countries, control its use and evaluate the effectiveness of marketing investments.
• You will organize the company's participation in exhibitions, events, installation of expositions and other marketing initiatives.
• You will coordinate the preparation of promotional and informational materials for sales and their adaptation to different markets.
• You will closely cooperate with the Lithuanian, Latvian and Estonian sales teams and other departments of the company, ensuring unified communication at all customer touch points.
• You will coordinate marketing tasks between internal team members and external partners and service providers in the Baltic countries.
• You will monitor the results of marketing activities, regularly evaluate key indicators and initiate solutions that strengthen the company's competitive position in the Baltic market.

We expect you to be able to combine strategic thinking with practical implementation, understand the interaction between marketing and sales, and be able to coordinate marketing activities in multiple markets.
You will benefit from:

• At least 5 years of experience in B2B and B2C marketing and the ability to independently organize and coordinate marketing activities.
• Experience working with multiple markets or in an international environment would be a great advantage.
• Ability to understand consumer needs, analyze market research and other marketing data and make decisions based on them.
• Experience in developing and implementing product launch and sponsorship campaigns.
• Good knowledge of external and internal communication principles.
• Understanding of different sales, communication and digital channels.
• Knowledge of customer segmentation, pricing and brand positioning principles.
• Ability to coordinate multiple projects and markets simultaneously, set priorities and ensure the implementation of work.
• Initiative, creativity, independence and result orientation.
• Ability to effectively cooperate with teams, managers and external partners from different countries.
• Good knowledge of English and Russian, necessary for daily communication across the Baltics.
• Ability to travel to Lithuania, Latvia and Estonia as needed.
• Experience working with Word Press, BI reports, CRM.

3800-4060 €/mon. gross
Salary depends on experience and competencies.

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