Marketing Manager

Plan and administer advertising campaigns for Google Ads, Meta Ads and other channels;
Create lead generation, remarketing and conversion campaigns;
Analyze campaign results, prepare reports and evaluate ROI, ROAS, CPL and other indicators;
Administer website, e-store, social networks and newsletters;
Create content, visual materials and automated email sequences;
Collaborate with sales team, agencies, programmers, manufacturers and suppliers;
Organize product presentations, trainings and events for business clients;
Plan marketing budget, ensure consistent company image and monitor market changes.

What we expect from you:

• Real-world practical experience in addition to a degree in marketing: communication, advertising, design or a related field;
• Practical experience in independently administering Google Ads and Meta Ads advertising campaigns;
• Ability to create and administer Meta Lead Ads campaigns and manage the flow of potential customers;
• Practical knowledge of working with Google Analytics 4 and Google Tag Manager;
• Ability to calculate, analyze and explain key marketing indicators: ROI, ROAS, CPL, CPA, CTR and conversion rate;
• Good knowledge of Microsoft Excel;
• Experience working with Omnisend or another email marketing and automation platform;
• Ability to create newsletters, customer segments and automated email sequences;
• Experience in administering a website, e-shop and social networks;
• Ability to work with at least one design tool: Canva, Adobe Photoshop, Adobe Illustrator, Adobe InDesign or Figma;
• Experience working with advertising agencies, freelancers and other external service providers;
• Experience planning marketing budgets and assessing the profitability of advertising campaigns;
• Good oral and written English skills;
• Critical and analytical thinking, creativity, clear communication, organization and consistency.

Advantages:

• Work experience in the solar energy, renewable energy or technical B2B product market;
• Experience working with marketing funds allocated by manufacturers and providing reports on their use;
• Experience working with Power Query, MS Planner, LOOP, Looker Studio, Google Search Console and CRM systems;
• Knowledge of SEO and marketing automation principles;
• Skills in photography, video creation and editing;
• Experience working with Adobe Premiere Pro, CapCut or similar video editing software.

1300-1500 €/mon. net

Metalistų gatvė 8E, Šiauliai, Šiaulių m. sav. Calculate your travel time to work