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DARBO RINKOS LYDERIS 2025
Tarp TOP 30 Lietuvoje

RETAIL MARKETING MANAGER (M)

4133-4629 €/mon. gross
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Full-time
Kaunas - KIKA GROUP, UAB

Responsibilities:

  • Develop and implement KIKA LT/EE retail marketing strategy, aligned with sales and EBIT targets in the region.
  • Form and strengthen KIKA brand positioning in LT/EE markets, ensure consistent communication across all channels.
  • Plan, execute and evaluate the effectiveness of seasonal/promotional campaigns (ROI, traffic, conversion in stores).
  • Prepare annual marketing budget, control its implementation and optimize costs.
  • Coordinate POS materials, display cases, seasonal design in LT 80 + EE 50 store network, coordinate product display planograms, synchronize marketing activities with store opening/closing/reconstruction schedules.
  • Contribute to the implementation and improvement of store concepts, ensure consistency of visual standards across the entire network.
  • Coordinate customer loyalty program in LT/EE, take responsibility for loyalty program growth, increasing activity and influencing sales.
  • Collaborate with e-commerce, category management, regional management and real estate teams, creative agencies, suppliers on joint campaigns.
  • Track marketing KPIs using analytical tools (e.g. Power BI), present findings and corrections to management.
  • Lead the retail marketing team, set goals, evaluate results, inspire and motivate.

Requirements:

  • 3+ years of experience in retail/FMCG marketing, including 2+ in leadership positions.
  • Experience in managing multi-store/multi-country marketing (LT/EE an advantage).
  • Strong analytical skills, result-oriented and ROI-oriented.
  • English (B2+).
  • Knowledge of MS Office (Excel, PowerPoint) and project management tools (MS Project, JIRA or similar).
  • Practical skills in working with artificial intelligence tools (Claude, ChatGPT, etc.).

KIKA offers:

📈 Strategic position in a growing international company, professional development opportunities and training in an international group.
🤝 Dynamic work with a team of experienced and ambitious managers and colleagues.
🏡 Responsibility for a network of 130+ stores in LT and EE.
🌿 Additional health and accident insurance.
🛒 Additional benefits package (Perks.lt and KIKA discounts for employees and their four-legged friends).
💰 Competitive salary + KPI-based bonus.

Salary

4133-4629 €/mon. gross
+ possible extras depending on results.
DARBO RINKOS LYDERIS 2025
Tarp TOP 30 Lietuvoje

KIKA GROUP, UAB

KIKA GROUP – a rapidly growing group of companies, holding leading positions for 34 years, which consists of:
KIKA LT – a company that manages the KIKA retail chain in Lithuania and Estonia and wholesale trade in Lithuania.
AKVATERA LT – a specialized pet food factory, exporting its products to more than 60 countries around the world.
AKVATERA W – a modern canned food factory, focused on the highest quality and innovations, in order to ensure the best nutrition for your pets.
TAURO KENNEL – a dog kennel, winning laurels at world exhibitions.
TAURO GROOMING ACADEMY - top-class pet SPA salons and training academy.
KIKA USA LLC – a division of the group of companies in the United States of America.

The history of the group of companies began with a 16-year-old girl Janita and a small silver poodle Kika. The name of the beloved dog later became the name of the company.

WE ARE CONNECTED BY 💚 PETS
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KIKA GROUP, UAB
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information about KIKA GROUP, UAB
2447 €
Avg. salary gross
(13% didesnis už LT vidurkį)
366
Number of employees
50-100 mln. €
Revenue 2025 y.
Distribution of employees by salary (before taxes):
25% earn up to 1297 €
25% earn 1297-1837 €
25% earn 1837-2499 €
25% earn more than 2499 €

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