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PPC Leads

From 4200 €/mon. gross
CVbankas.lt calculator data. Edit »
Full-time
Kaunas - UAB „Kavos draugas“

WHO ARE WE?

We are young, ambitious and enthusiastic. We have been growing rapidly and developing a solid international business model for over 15 years. We value each employee and provide opportunities for growth and development.
Our values are Simplicity, Friendliness, Professionalism and Passion for coffee.

Coffee for us is a moment of enjoyment, a culture of consumption, endless taste experiences and new discoveries.
We are looking for a PPC Lead who will be responsible for paid advertising strategy, growth and results in several European markets - combining Meta Ads, Google Ads and price comparison channels.

It's not just campaign management. This role "owns" PPC channels from strategy to performance, working closely with the Creative, E-commerce, Brand and Tech teams.

WHAT WILL YOU DO WITH US:

  • Develop, implement and grow PPC strategy in EU markets (Meta Ads, Google Ads, price comparison sites), ensuring sustainable growth
  • Be responsible for the overall performance of PPC channels: revenue, ROAS / blended ROAS, CAC and overall profitability
  • Plan, manage and strategically allocate significant advertising budgets between channels and markets
  • Develop and implement scaling strategies, assessing the balance between channels and their role in the overall PPC mix
  • Develop a creative-first Meta Ads strategy, working closely with the Creative team
  • Initiate and improve the creative testing framework and conduct consistent testing (creatives, audiences, offers, landing pages)
  • Strategically manage the Google Ads ecosystem (Search, Shopping, Performance Max).
  • You will work with price comparison sites: structure, pricing, ROI assessment and optimization
  • You will constantly monitor, analyze and optimize PPC results based on data and clear insights
  • You will ensure the quality of tracking and data (Meta Pixel, CAPI, GA4, GTM) and their application for decision-making
  • You will closely cooperate with Creative, E-commerce, Brand and IT teams
  • You will develop and lead a full-fledged PPC team (media buyers, creatives, editors), ensuring the growth of competencies and a clear structure of responsibilities.

WE HOPE YOU:

  • At least 4 years of experience in PPC / performance marketing in the e-commerce / DTC segment
  • Strong practical experience with Meta Ads and good working knowledge of Google Ads (Search, Shopping, Performance Max) and price comparison sites
  • Proven experience at scale - significantly expanding advertising budgets, campaign scale and results
  • Experience working in international markets (e.g. DE, UK, PL, USA or other EU / non-EU markets)
  • Experience leading a team that includes not only media buyers, but also performance creatives and editors
  • Ability to create and implement a clear PPC logic and structure: campaign architecture, creative testing framework, decision justification ("what, how and why we do it")
  • Experience working with UGC and influencer content (paid usage ads), as well as with CRO testing (landing pages, pricing, offers)
  • Creative-first and profitability-driven thinking: ability to make decisions based on blended ROAS, CAC vs LTV and margins
  • Excellent working skills with daily performance tools: Meta Ads Manager, Google Ads, GA4, Hotjar, Pixel / CAPI

WHAT WE OFFER:

  • End-to-end responsibility for the PPC function, covering strategy, execution and business growth (Meta Ads, Google Ads, other performance channels)
  • Strong focus on creative performance and scaling, with freedom to build, test and improve PPC and creative testing frameworks
  • Opportunity to work with a strong, recognizable e-commerce brand in EU markets and contribute to international growth projects
  • Real influence on decisions - advertising budgets, channel mix, strategy and overall business results
  • Competitive salary with a clearly defined performance bonus system linked to PPC results
  • Hybrid or remote working model, providing flexibility and confidence in independent work
  • Opportunity to build, develop and lead a full-fledged PPC team (media buyers, creatives, editors)
  • Involvement in high-value-added performance projects: UGC, influencer content (paid usage ads), CRO testing (landing pages, offers, pricing)
  • Work in a data-driven and profitability-driven environment, where decisions are made based on blended ROAS, CAC vs LTV and margin logic

IN ADDITION:

  • A new, modern office with a view of the Santaka River and Kaunas Old Town, hybrid work opportunity
  • A friendly team of coffee friends and a good atmosphere
  • Many opportunities to develop while working in an innovative, constantly growing company
  • You will learn all the subtleties of the coffee world
  • You will drink only delicious coffee every day

Work life balance

Flexible work hours Remote work possibility

Office

Table football Game consoles

Transport

Free parking

Salary

From 4200 €/mon. gross

Work place

Brastos g. 14, Kaunas Calculate your travel time to work

UAB „Kavos draugas“
"Kavos Draugas" is an international coffee and coffee machine retail chain operating in Europe under a local name specially created for each market. We focus on an exceptional shopping experience and high-quality products.

More about the company: www.Kavosdraugas.lt
And here you can see what Kavos Draugas is like:
See all ads of this company (6)
information about UAB „Kavos draugas“
2398 €
Avg. salary gross
(11% higher than LT average)
308
Number of employees
50-100 mln. €
Revenue 2025 y.
Distribution of employees by salary (before taxes):
25% earn up to 1721 €
25% earn 1721-2167 €
25% earn 2167-2797 €
25% earn more than 2797 €