Restaurant Chain Marketing Manager

Position: Restaurant chain marketing manager

Location: Vilnius

Job type: Full-time, on-site

We are looking for a restaurant chain marketing manager who would be responsible for developing and implementing the marketing strategy for the “Awokado Wok & Sushi” brand in all restaurants and digital communication channels

Main responsibilities

• Develop, plan and implement the overall marketing strategy for “Awokado Wok & Sushi”.
• Plan and execute marketing campaigns, promotions and seasonal offers.
• Manage social media communications and ensure active brand visibility online.
• Coordinate the creation of promotional and informational content for the website, food delivery platforms and internal communication.
• Analyze sales and customer data, assess the effectiveness of marketing campaigns and their return on investment.
• Based on data analysis, adjust marketing actions to increase brand awareness, customer loyalty and sales revenue.
• Work closely with the Director, Operations Manager and restaurant teams to ensure effective implementation of marketing initiatives.
• Coordinate the work of external partners, advertising agencies and other service providers.
• Ensure a consistent brand image and unified communication across all channels.

Job Description

Candidate Requirements

Marketing Experience: Experience in the restaurant, retail or FMCG sector, including planning and implementing brand communication and advertising campaigns.

Digital Marketing Skills: Ability to manage social media, plan content, monitor campaign results and perform basic data analysis.

Communication Skills: Ability to create clear, engaging advertising texts and technical briefs for creative teams. Excellent written and verbal skills in Lithuanian and English.

Customer Acquisition and Loyalty: Experience in implementing new customer acquisition, existing customer retention, loyalty programs or CRM systems projects would be an advantage.

Analytical Thinking: Strong analytical and organizational skills, ability to interpret data and make practical decisions based on it.

Project Management: Proven experience coordinating multiple projects simultaneously, collaborating with cross-functional teams, and meeting deadlines in a dynamic work environment.

Restaurant Engagement: Willingness to work in Vilnius and regularly visit restaurants to better understand their business processes and customer needs.

Education: University degree in marketing, business management, communications, or a related field, or equivalent practical work experience.

Goal-oriented: Ability to work for results, not process.

3200 €/mon. gross
The company offers: a gross salary of 3200 euros. Fuel for the car, all the tools necessary for work. A clearly formulated bonus (up to 60 percent of the salary) according to established KPIs. Annually indexed salary.